Experience Strategy

I conduct stakeholder interviews, facilitate client workshops, and conduct research to identify needs and define goals for projects that span both digital and built environments. 

I specialize in bridging between UX and storytelling, where the the story IS the experience and vice versa. To that end I partner with designers on user journeys, UX flows, and user testing.

Experience Strategy Projects 

One Times Square New York

USS Intrepid Museum New York

St. Louis Kaplan Feldman Holocaust Museum

Please Touch Museum Philadelphia

The Summit at One Vanderbilt New York

National Museum of African American Music Nashville

Content Strategy

In a content strategy role, I identify themes and takeaways and provide the organizational hierarchy of ideas. Typical deliverables are creative briefs, interpretive plans, and content architecture.

I also develop strategies to communicate key takeaways, such as where to deploy videos, text, or interviews. I work closely with design teams throughout projects to ensure that content strategy is consistent and effective.

Content Strategy Projects 

Google for Startups website

MoMA New York

Rock & Roll Hall of Fame Cleveland

Metropolitan Museum of Art New York 

New York Public Library New York

Museum of Natural History Cleveland

Space Center Houston NASA

Edelman Fossil Park New Jersey