My creative journey

I began my journey as an editor at a textbook company. Choosing exactly the right engaging-yet-informative words that a second grader could read—that was my introduction to user experience.

Editing history textbooks, I realized that how stories are told is almost as important as the stories themselves. That led me to a Master’s Degree in Public History, which is really just another way of taking complex information—history—and transforming it into engaging spatial experiences at museums and cultural attractions.

My career shifted toward leadership when I became a creative producer. I gained a nuts-and-bolts understanding of scoping and managing projects while serving as the creative lead for design teams and the main point of contact for clients. This is when I discovered how much I enjoy creative problem-solving.

The Venn diagram of storytelling, strategy, and creative leadership is my sweet spot. I bring a historian’s perspective, a storyteller’s empathy, a strategist’s logic, and a project manager’s holistic mindset to all of my projects.

 


Strengths and skills

Here's what I bring to every project: 

  • I am a holistic and visionary thinker, so I come at a project from all angles.
  • I've mastered the sweet spot of story, UX, and creative technology.
  • I love brainstorming and working collaboratively with design teams.
  • I excel at (and really enjoy!) creative problem solving.
  • I align creative goals with KPIs and business opportunities.
  • I develop rich, emotional narratives.
  • I help clients connect to their audience.
  • I apply human-centered design.
  • I enable strong communication among teams.
  • I challenge teams and play devil's advocate to test ideas.
  • I know how to compromise and how to motivate teams.
  • I enjoy mentoring and supporting team members.
  • I ensure that the studio learns from every project.

Here are some of the programs and tools I work with:

  • Figma
  • Miro
  • JIRA
  • All things Google
  • Monday.com
  • Smartsheet
  • Wordpress and other CMS platforms

 

Using Format